Stats

What is the need?

The Statistics section is the platform tool that offers you the possibility of viewing the broadcast data of the circuit’s contents.

The Statistics functionality is aimed at all the circuits that have the advertising module activated, since it provides real broadcast figures.

This information is collected in broadcast passes of a content, considering each of the players in which it has been programmed.

Content pass: the record that the platform keeps of each reproduction of content in a player.

It is possible to choose between several forms of visualization depending on what information is relevant for our analysis:

Player: it is shown from the point of view of an individual player, with information by content and broadcast campaigns.
Content: desde la óptica de un contenido específico detalla información de todos los players en los que se ha distribuido
Advertising campaign: exclusively for programming in advanced mode, within the Advertising module.

It should be noted that even if a computer does not have an online connection with the platform, if it is turned on, it will follow the scheduled broadcast. The statistics will be collected and when the team resumes internet connection, it will send the registered data of content passes and they will be reflected on the Platform.

Considering this factor, the section provides us with a complementary perspective of the operation of the circuit, being able to contrast what has happened at the point of sale during the time that the player had no connection to the Platform. If it has issued, stats will be collected, on the other hand, if it has been turned off, it will be seen clearly and at a glance as there are no stats records for the analyzed player.

Due to its belonging to the advertising module, the Statistics require prior activation on the platform so that they can start collecting data, either for the entire project or for a particular group of teams on our circuit.

The Statistics service is included with the Admira SaaS BUSINESS License. If you want to activate it, contact your Project Manager or write to us at info@admira.com.

How to use the Statistics tool

If we have contracted the Statistics service, we will find the section in the Management column of the main page of the platform.

There we will see that we can obtain three different types of Statistics: by content, by player and by campaign.

Stats by content

The system allows us to select the content for which we want to see the broadcast data.

The graphs will show the number of passes of the selected content, according to the date that we enter at the top.

We can see the number of passes in three ways:

1

Reproductions between specific dates or the same day by hours (depending on whether we choose several days or just one in the dates above). In the drop-down box you can choose whether to show the reproductions of all the players at the same time in which that content is or only one in particular.

2

Passes of content by player with broadcast percentage according to the player. If we select the button “change the type of graph”, we will see the number of total passes per player

3

Total reproductions during the different months of the year

Stats by player

Allows you to choose a player of the circuit in which to check the data. In this option you can select two types of view that offer different information: Graphs or List.

Graphs

They provide, in addition to passes of content broadcast at each broadcast point, a history of data traffic (bandwidth use) and the connection status of the equipment (Correct / Stopped / Disconnected). You can also select a specific day to display the information.

In the first place, it will show us by percentages the broadcast by content and by campaigns.

It will not only let you see the contents reproduced by the number of passes, but also by the broadcast time.

Finally, we will have a timeline, a bandwidth graph and a status log.

List

Firstly, it will allow us to select a specific day and time to see the content in that player in order of broadcast.

Statistics by campaign

In this case, we will first select the campaign from which we want to obtain the information.

The graphs shown are similar to those shown in the Statistics by Content section. In the passes issued in each time slot, all the content or creativities included in said campaign will be counted.

We can see the number of passes in three ways:

1

Reproductions between specific dates depending on the day chosen in the dates above. In the drop-down box you can choose whether to show the reproductions of all the players at the same time in which that content is or only one in particular.

2

Passes by player with percentage or total number (selecting the option “change the type of graph”).

3

Total reproductions during the different months of the year.

In addition to the value they provide by themselves, the Statistics will serve for the subsequent extraction of Channel Reports.

Keep in mind that the information on passes issued always refers to the issue per player. However, Admira offers the possibility of extracting the data considering the number of screens associated with each player to know the broadcast according to the final display medium. This is the Campaign Report.

FAQ

What happens if we remove content from the platform and want to know its passes?

In this case, the two possible options for content deletion must be included: that it has been done automatically on the platform through the expiration date, or that it has been deleted directly by the user.

In both cases, the contents will remain searchable in the statistics section. What’s more, even if they are permanently removed from the Deleted Content section, they will still be in the Statistics by Content section to check the passes they recorded.

In the same way as in Statistics, in the Reports section we will be able to consult the broadcast of the content until the moment in which they stop collecting their passes, since once the server has been registered it saves the data and it is extractable in a report.

What is shown in statistics if we remove content from a campaign?

In this case, when removing content, it will stop counting passes in the Statistics by campaign. Therefore, the other content of said campaign will replace its broadcast space as if this content did not exist.

This means that depending on the particularities of the content and the assigned distribution, more or fewer passes are collected (eg, depending on the duration of the content, the assigned ratio, etc).

It is interesting to know that the campaigns have an option to “Hide expired content” that will help us to hide the content whose broadcast period has already ended and thus be able to view only the current content.

To learn more about this action, see the Campaigns section (click here).

If we unsubscribe a platform player, can we still see the statistics that were collected?

If a player is removed from the platform, Player Stats for that team are no longer available.

However, if we access the Content or Campaign Statistics assigned to that player, the number of passes that had been registered up to the time of the player’s removal are maintained, although the name that said player had will not be shown.