Ratios

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What is the need?

Ratios allow us to control the broadcast percentages (“screen quota“) that each category of content in your circuit should have. The broadcast ratio applies to the player.

Ratios

To create a ratio, start from the + (add ratio) button, then include a name and description, adding the content types, the percentage that each content type must have in the playlist and whether it has precedence over other types.

Edit ratio

You can choose between two types of ratio: time ratio or slot ratio.

Select ratio mode

Time ratio

In time ratios, it is established what broadcast percentage each section will have. To do this, when creating a ratio, you will be prompted to:

  • Give it a name
  • Provide a description (optional)
  • Add one or more percentages
Add Ratio

Here you choose the percentage you want for each section.

Note

The total cannot be higher or lower than 100%.

Percentage

Once you have added the percentages you want, you can choose between “non-variable” and “variable”.

  • Non-variable: Any extra time will be covered with filler content or, if there is none, with content with assigned showings. The non-variable ratio will not broadcast content that takes up more time than the allocated percentage
  • Variable: Reassign any unused time by dividing it equally across all ratios. A variable ratio also takes time left over from other ratios if it needs more time than it has been assigned to broadcast the content
Percentage

Slot ratio

The slot ratio is based on establishing a limited number of slots for advertising.

Each slot can be occupied by a campaign or content.

Configuration options

  • Campaign slots: number of advertising spaces available
  • Advertisers : maximum of slots that can be occupied in each level
  • Levels of priority (ratios): hey make up the hierarchy by which the system will fill in the slots. The one with the highest hierarchy (level 1) will always have priority
Add Ratio

To fill up the slots, you will need to create different levels. Each level has its priority ranking, Level 1 being the highest.

Add Ratio

Factors that determine the generation of the automatic playlist for each player

  • 1
    Ordering of the levels: The priority with which the contents will be inserted in the different slots
  • 2
    The associated categories (tags) that determine what type of content can enter each level

You can choose between “Occupy each slot with 1 advertiser” or “Group advertisers into multiple slots”.

  • Occupy each slot with an advertiser: So many campaigns go up to the top levelas slots are available
  • Group advertisers in various slots: Advertisers who move up to the top level will they will broadcast proportionally within the chosen slot or slots. Behavior similar to a multi-content campaign distribution

System behavior options according to occupation

It is considered low occupancy when the number of advertisers distributed to the player is lower than the ratio slots. In this case, it is possible to choose how the playlist will be created, including contents of lower levels.

System Behavior in low occupancy:

  • Do not fill with lower levels. In case of not having enough advertisers in the Level, the distributed campaigns will be distributed all the available time in an equitable way
  • Fill with lower levels. Next level campaigns / content will be distributed, based on your settings

Note

Intermediate levels can configure their behavior when uploading content to a higher Level.

Campaign Priority

Advertisers are inserted in the auto playlist of each player considering the configuration of the ratio and its levels. When faced with two campaigns of the same category and broadcast period, we can give them a higher or lower priority in their placement on the playlist (From the Campaigns list). If there are not enough slots, the higher priority ones have a greater probability of being broadcast.

It is also possible, in the ratio settings, to give more advertising space to a specific campaign. For this, the slots that we want it to occupy can be expanded.

Note

By default all campaigns occupy 1 slot.

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