What is the need?
The Ratios allow us to control the broadcast percentages (“screen share”) that each content category of your circuit should have. The broadcast rate is applied to the player.
To create a ratio, you have to start from the + button (add ratio), then we include a name and a description and we include the types of content, the percentage that each type of content should have in the playlist and if each type of content has priority over another type.
We can choose between two types of ratio: ratio by time or ratio by slots.
Ratio by time
In Ratios by time, you are told what percentage of emission each of the sections will have. To do this, when creating a Ratio, we will be asked:
Here we will choose the percentage that we want for each section.
Once we have added the Percentages we want, we see that it lets us choose between “No variable” and “Variable”.
Ratio by Slots
The Ratio by slots is based on the definition of a limited number of available spaces (slots) to insert advertising.
Each slot can be occupied by reserving a campaign or content
To fill the Slots, we must create different Levels. Each Level has its priority, thus Level 1 has the highest priority.
Factors that determine the generation of the automatic playlist of each player
We can choose between “Occupy each Slot with 1 advertiser” or “Group advertisers in several slots”.
System behavior options based on occupancy
Low occupancy is considered when the number of advertisers distributed to the player is less than the ratio slots. In this case, it is possible to choose how the playlist will be created, being able to choose to broadcast contents of levels lower than Level 1.
Low Occupancy Behavior Options:
Advertisers are inserted into each player’s auto playlist considering the ratio settings and their levels. When faced with two campaigns of the same category and broadcast period, we can give them a higher or lower priority in their placement in the playlist (From the Campaigns list). If there are not enough slots, the ones with the highest priority have a higher probability of being broadcast.
It is also possible, in the ratio configuration, to give more advertising space to a specific campaign. For this, the slots that we want it to occupy can be expanded.