What is the need?
Ratios allow us to control the broadcast percentages (“screen quota“) that each category of content in your circuit should have. The broadcast ratio applies to the player.
To create a ratio, start from the + (add ratio) button, then include a name and description, adding the content types, the percentage that each content type must have in the playlist and whether it has precedence over other types.
You can choose between two types of ratio: time ratio or slot ratio.
In time ratios, it is established what broadcast percentage each section will have. To do this, when creating a ratio, you will be prompted to:
Here you choose the percentage you want for each section.
Once you have added the percentages you want, you can choose between “non-variable” and “variable”.
The slot ratio is based on establishing a limited number of slots for advertising.
Each slot can be occupied by a campaign or content.
To fill up the slots, you will need to create different levels. Each level has its priority ranking, Level 1 being the highest.
Factors that determine the generation of the automatic playlist for each player
You can choose between “Occupy each slot with 1 advertiser” or “Group advertisers into multiple slots”.
System behavior options according to occupation
It is considered low occupancy when the number of advertisers distributed to the player is lower than the ratio slots. In this case, it is possible to choose how the playlist will be created, including contents of lower levels.
System Behavior in low occupancy:
Advertisers are inserted in the auto playlist of each player considering the configuration of the ratio and its levels. When faced with two campaigns of the same category and broadcast period, we can give them a higher or lower priority in their placement on the playlist (From the Campaigns list). If there are not enough slots, the higher priority ones have a greater probability of being broadcast.
It is also possible, in the ratio settings, to give more advertising space to a specific campaign. For this, the slots that we want it to occupy can be expanded.