Contents: compatible formats and technical requirements

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The Admira Platform allows broadcasting through our screens an endless number of different types of content. These contents can be files or packages of files uploaded from our own equipment (image, video, audio, html, flash), included from a URL (web, streaming), captured from an external device (webcam, video capture, IPTV) or created from the platform itself (smartcontent, feed widgets…).

Supported Formats

File Format Notes
Other admitted:
Recommended codec H264
Resolution max: 3840 x 2160 px
Bitrate max: 20 mbps
Frames per second: 25fps
Resolution max: 4092 x 4092 px
Compatible with Chrome 53

Admira Platform Automatic Encoder

The Admira Platform has an encoder that optimizes content performance. In the event that any parameter of the content is not suitable (weight, codec, format…), the server will automatically convert them to the optimized format for broadcast.

Requirements and technical recommendations

Resolution of the contents

It is recommended that the resolution and proportion of the videos be the same as that of the graphics of the players. Currently, most screens broadcast in FullHD, therefore the optimal formats would be: 1920×1080 resolution and 16:9 ratio (horizontal videos); 1080×1920 and 9:16 (vertical videos). For screens with higher resolution (2K, 4K…) we will follow the same pattern, but we will have to take into account other factors such as the power of the player or the distance from which the screen will be viewed.

Duration of the videos

Shorter (10-30 seconds) and varied campaigns are recommended, given the short time spent by customers in establishments. It will also serve to avoid saturating them with the same information over and over again.

Weight of the videos

Try to avoid sizes greater than 50mb for 15-30 second videos. In case we need to upload a video longer than normal, we will try to compress the content, losing as little quality as possible.

Campaign entry and expiration dates

In the case of campaigns with start and expiration dates, it is recommended to put these dates on the content at the time of upload. In this way the dates will be met even if the player is offline.

Interaction content and connectivity with the audience

Digital signage allows you to interact with the user through the use of the Internet. Online content is a good way for the experience to go beyond the audiovisual. For this purpose, the use of screens allows expanding information, data and even offers in a simple and interactive way.

Internet addresses or URLs

The most classic and historically used method, but no less effective for that. An address that is as short and accessible as possible must always be offered (we try to avoid complex addresses of the type and respecting, as far as possible, the format and size of the aforementioned fonts) .

QR codes

It is a more recent and faster method than the classic URL, since with a mobile of any range we can quickly access an address or video that we want to show the user. Generating these codes is simple from the Admira platform itself, by entering a link, a unique code is generated for your website, social networks, voting or visual content. The position of the screens must be taken into account for the correct scanning of this code and that it be accessible to the customer from their mobile phone, respecting its pattern and contrast.

NFC connectivity

The Admira platform also offers this technology for the same purpose as QR codes and URLs, but with an even faster and easier way for the customer to access. To make use of this technology we need a reader and clearly mark the position where we have to position our phone. For a correct use, we will try to position the reader at the height, and comfort, of our clients.


Widgets allow us to add modules with self-updating informative content to our broadcast. The sources of this content can be very varied, from weather information, RSS news feeds or a Twitter timeline. In addition to its informative function, these contents may represent a call to action from our company to the public to seek a certain reaction.

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