Content scheluding

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Simple mode

Simple mode is useful for circuits that are not very large and with little segmentation, i.e. small amount of content and similar broadcasts. 

In simple mode, you choose the content individually or organized into blocks and add it to the playlist, giving it a position. This will be the play order, and when the end of the list is reached, it will start again (loop).

Once the Playlist is generated, the user specifies on which Players it is to be broadcast, assigning one or more Playlists to each one.

Advanced Mode

Recommended for large-scale circuits with high distribution segmentation. In Advanced mode, the Playlists are automatically generated based on criteria, categories and ratios assigned to content and Players and predefined by the user.
  • What type the content is. Examples: Advertising, Telephony, News, Cinema, etc.
  • Where the content is to be distributed Examples: Barcelona, Madrid, Ground Floor, etc.
  • The broadcast quota for content belonging to a given category. It has to add up to a total of 100%. Examples: 50% Advertising, 30% News, 20% Cinema

To automatically generate the Playlists, you must first define the specific needs of the project.

First, we must differentiate the Players and group them by criteria. Typically, this differentiation depends on the location of the Player, but it can be anything that meets the user’s needs.

Now we have to create a series of Categories for the contents. These categories will define the content type. They will then be included in the corresponding percentage of the broadcast ratio, specifying a screen quota (fixed or variable) for one or more content categories.

Once the project criteria, categories and ratios have been defined, one or more criteria and a category must be assigned to the content uploaded to the portal (at the time of upload or under “Edit deployment”).

Finally, it is necessary, in advanced mode, to define a “broadcast mode” for the content, which can be a specific “number of showings” (e.g. 30 showings/hour) or “unlimited” (no limit on showings).

Real-life example of the use of advanced mode

We created a project in a shopping centre in which there are 3 distinct areas: restaurant area, shopping area and entertainment area. This is one criterionthe zone where the Player is located , including the types referred to above. According to this criterion, we will distribute the content to the Players.

In addition, we have the following types of content:

  • 1
    Cinema: movie trailers
  • 2
    Advertising: different types of advertising
  • 3
  • 4
    Telephony: telephony shops, operators, etc.
  • 5
    Fashion: clothing brands, shops
  • 6
  • 7
  • 8
  • 9
  • 10
    Filler content (bumpers) of the shopping centre itself

Therefore, we will create a category for each “group” of content (Cinema, Advertising, News), and within each category we will specify the type of content (Restaurants, Telephony, etc.). In addition, primarily we want to broadcast advertising and content that is relevant to the area where the Player is located. To a lesser extent, we want to broadcast news and curiosities.

So we have a broadcast ratio that we can define in this way:

  • 40%: Advertising/Categories: Advertising, filling
  • 40%: Content relevant to the area/Categories : Cinema, Restaurants, Telephony, Fashion, Filling
  • 20%: News and curiosities/Categories : News, Curiosities, Filling

With all this defined, we now have to upload the content. As we upload it, we assign criteria and categories to it. For example, if we upload a trailer for a movie, we assign it to the Leisure Zone< criterion and the Cinema category, while if we upload a news clip, we assign it to all areas and to the News category. Then, all that remains is to define the schedule (number or percentage of showings or unlimited), and the system will generate the Playlist for the whole day and distribute the content automatically, respecting all the established parameters.

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