Like the assignment to a specific content, we will go to the Playlists section to be able to do it, although this time we will go directly to the “Assign” icon in the menu bar.
Admira’s conditional digital content playback system allows you to modify the content and/or the way it is displayed on a player, depending on the evaluation of certain external agents and the establishment of a series of conditions that must be met for a content is displayed on the screen.
The conditional system provides the player with greater intelligence, since it will be able to determine at any time, based on a series of predetermined conditions and the evaluation of their fulfillment, what content is going to be reproduced next, beyond the programming that have assigned (content included in a loop or simple playlist).
From the Administration > Management > Conditions Assignment section, you can condition the behavior of the following elements:
The conditional player functionality allows programming to be segmented based on variable external parameters, such as the geolocation of players installed in bus/taxis fleets (geopositioning by quadrants or groups of 4 position marker conditions –latitude and longitude–), number and sex of the people who are looking at a screen (audience measurement) or values provided by temperature sensors.
They are the necessary circumstances that must occur at a given time for the player to broadcast content X.
Conjunctive grouping (“AND”) of various conditions. It is used to combine multiple conditions that must be fulfilled simultaneously for the player to emit content X.
The condition types are the labels for each reference to a condition, that is, the TOPIC to evaluate. For example, multiple conditions from different topics or from the same topic can be evaluated in a condition pool.
As an example of audience gender conditions, we would do it as follows:
Other conditions that we can apply are:
The same element of the simple playlist can have multiple conditions assigned, in these cases the priority is determined by its order in the list, so that the first condition evaluated will be the one with the lowest priority, and can be modified by the next one. At the first condition that is fulfilled, the action will be carried out (replacement/issuance of the affected content).
These are the actions that will be applied in the event that a group of conditions is met.
The actions that can be carried out are:
Triggers are groups of conditions evaluated in real time to modify the substitution or adaptation of a conditioned element.
Triggers have a higher priority over groups of conditions that can be set for a single playlist position.
How to assign conditions on the platform
We can access the Assignment of Conditions from the Administration > Management > Assignment of Conditions section. From this section, the triggers that will affect one or more players on the circuit are created and added.
Conditions for a simple player.
Conditions in the simple playlist assigned to a player.
The user interface allows:
This new system resource allows you to save the conditions created to add them later or assign them to another player on the circuit. In this way, if the same triggers have to be put into operation on a regular basis, the project conditions can be configured only once and implemented when necessary in an agile and simple way.
If you need to load a previously saved condition, click the “Add from library” button, and choose the desired condition from the project conditions library selector.